Tuesday, May 22, 2018

Michelle Wilson & Charlotte Flair at Needham Fireside Chat 5/15/18

Michelle Wilson & Charlotte Flair at Needham Fireside Chat 5/15/18

we are being seen all over the world
unmatched in fan size or their
WWE is the number one were still on
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this is mismatched challenge on Facebook
watch is gonna be sweet WWE instead a
major topic in all forms of social media
reppin worldwide
52 weeks a year no offseason guaranteed
we are everywhere all the time
WWE has the most powerful Johnny
the only generate any total divas they
had total Bella's today
the family my wife is Maurice she is the
missus yet miz and miz's let's
yabba-dabba-doo bitch
notice all pass
oh you should definitely tell by the
network WWE Network
every flaw I pay for you with 20 pretzel
mania WWE is all about three miles of
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commitment from huppin's many heads in
their families together we can only kick
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Make A Wish granter wish every 17
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I went out there man and I just got
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Rumble evil everywhere and really
Vickers satisfies
I've been all of the incredible
showmanship and athleticism it is live

Michelle Wilson joined WWE in 2009 and has served as the chief revenue and marketing officer as well as well as the EVP of marketing
in February of 18 she was named co-president and director of WWE
prior to WWE Michelle was the chief marketing officer of the United States Tennis Association and prior to that she oversaw all marketing efforts for the launch of the XFL football league and partnership a partnership between WWE and NBC
prior to that michelle held positions at the NBA in Nabisco and she graduated from the University of Pennsylvania and holds an MBA from Harvard Business School

Ashley Flair performs for the SmackDown brand under the name Charlotte Flair
she's a second-generation professional wrestler as the daughter two-time Hall of Famer Ric Flair that you're sick of that shadow
if the energy
she appeared with her father in World Championship Wrestling and in 2012 she
began training with a WWE viewing with WWE's developmental brand called “next”
her rise to the top was rapid and by 2014 she won the NXT Women's Championship she was promoted to the main roster in 15 and 16 she was crowned as the first WWE Women's Champion

Okay today she's been a six-time champ do impressive

I'm gonna go to questions and I'll try to finish you know can I headlock exactly okay so um

when I think about I mean what compose when you read your resume enjoyed it's actually first first first for a few of like 17th birth and there's a woman who
loves breaking glass and I like one
first but you like out to 12 first and
you're like well we're in a
male-dominated world so I want to prove
that women are taking over which is okay
so let me um let me ask you the first
question and let's start with your pass
the WWE
what led you to career in sports
entertainment and how much influence has
your father had so I was telling them
before I started talking usually when
I'm on stage I whoo
so in the back of my
mind I'm going woo because it's kind of
what I do when I didn't know what I'm
public speaking
when you talk to someone who has a parent who's excelled at something that they're very passionate about you would think that their children want to follow in their footsteps
however I never thought that WWE would be in my future I grew up playing sports I ended up playing Division one volleyball at Appalachian State and then graduated from NC State
but it was my two brothers who wanted to be professional wrestlers
my little brother Reed growing up I mean whenever he was home he was playing whatever
pay-per-view was happening Monday night nitro for my dad was the part of WCW and then when WWF which is now WWE he would never miss a show and just grew up
wanting and idolizing my father which if you know who my father is the two-time Hall of Famer in 16 times world heavyweight champion Ric Flair that's some big shoes to fill
so in 2012 I'd already graduated college and I was just personal training
I was kind of lost I didn't know what my future held
but I was in Miami for the Hall of Fame and I was sitting with my little brother Reed
and my dad and a producer his name is Johnny Laurinaitis and my brother was suffering from addiction and I spent my entire 20s trying to save his life
so in 2012 when I was sitting there with him obviously the dinner was about how could we get Reid into WWE - he passed you know there's wellness how could he just get out of the you know funk that he was in and continue this path of being you know a generational wrestler
so Johnny Laurinaitis went to me and was like why aren't you doing this and I was like let me mean like I never grew up wanting to be famous I never you know I loved my dad I loved
going to his shows I was his biggest  cheerleader but when I saw the women that's not how I pictured myself I mean if you were to ask me six years ago would I be sitting in front of you guys
talking about the WWE and wanting to be the face of this company as a female I would said no way I was scared of my own shadow so I said well you know what maybe I don't know why I mean I know I'm athletic
I play Division one volleyball I was a cheerleader
I was a gymnast I played basketball soccer diving even Riverdance
(um even if you guys know what that is and I will not show you what that is no)
and I'm pretty sure my mom made me play the piano in middle school but I just
have sports were my thing so I said to myself if I can get into the program of
which is called NXT our developmental system maybe if they sign me that would
encourage my brother to stay clean and three months later I showed up to Tampa
not knowing anything about the business
now mind you my father is Ric Flair and into this industry he means everything I mean he embodies professional wrestling and I didn't know the lingo I didn't know that there was a subculture
I knew nothing all
I knew was John Cena made wishes come true
my dad had the best music ever
so I get there in July in 2012 and before my little brother ever got to see me wrestle he overdosed and passed away
So I told myself that I would continue his dream
so has nothing to do with my dad or continuing the Flair legacy
I thanked my brother for opening the doors
to a world that I had no idea I wanted to be a part of and if it wasn't for his dream I would not be sitting here today
in front of you guys and like I said I'm a first for a lot of things and
I will continue to continue my brother's legacy
while continuing the Flair legacy I love
you dad but it's all about my little
brother reads so he said your life she
saved my life yeah it's fine you spend
so I thought you know how do I say
there's life how do I save his life and
then ultimately he ended up saving mine

Laura: life's funny that way it is

Q: so Michelle
first over the top media company's first
traditional media company transition
linear TV to over-the-top
thinking about your path to pivoting to
over-the-top how hard was it and what
were the biggest challenge in making the
shift from linear to over-the-top yeah
talk about 2012 I think it was an your
start of your career at WWE

Michelle: and Charlotte's clearly accomplished tremendous things in those six years
interestingly we were on it was probably
about 2012 when I came on board in 2009
one of my responsibilities that Vince
gave me was running our infamous
pay-per-view business and looks like
Charlotte I came from the NBA I came
from the world of tennis where the
vernacular even a business model of
pay-per-view didn't exist so of course
when I was given the responsibility to
run pay-per-view I'm like what is
pay-per-view I don't even
and how it works and so the very first
pay-per-view I ordered was Royal Rumble
in 2009 and I said well people pay you
know fifty five sixty dollars for this
and it's almost was almost a good thing
that I didn't have too much knowledge
about what the traditional business
model was for WWE so one of the things I
would constantly ask Vince is you know
this is the most valuable WWE content
happens on this pay-per-view platform
and yet it's priced you know relatively
expensively and again we're still in
business with our partners and we love
them but as a consumer you know ordering
on a remote and kind of the whole
experience I was like well how many of
our fans are really watching
pay-per-view is our best content wasn't
getting out there so really started this
journey in 2012 of George Barrios CFO and
whose co-president with me of us really
challenging and asking Vince you know
what what do we need to be doing what's
kind of the next level for us and the
natural progress of the natural course
was let's launch a Network like everybody else has let's launch a
traditional linear ad supported network
and that was really the journey that we
went on the hard part was really the
research and really digging deeper
beyond kind of the traditional path
which I think Vince has been notorious
for not just doing the traditional but
really looking at the future and what
what was lying ahead and so we did a lot of research and what the research told us was that while a traditional ad-supported network might be logical our WWE fans at the time we're consuming five times as much content on digital platforms they were on YouTube they were
Netflix subscribers there were Hulu subscribers and in 2012 that was pretty unheard of but they were five times more likely to be consuming content that way
so for us it was light bulb went off it
was like well if that's the future maybe
that's the path that we should be going
down now the difficult part of it your
question being what was difficult
everything was difficult!
there was literally you know there was no playbook for what we were doing other
than Netflix and Hulu which were video companies that started in that business
they weren't transforming a legacy pay-per-view business they weren't in
the linear television business so for us
we were really going into unchartered
territory there were there were no other
companies we could really look at and
say hey this is how they did it this is
who they partnered with this is what
you're going to have to be prepared for

there was none of that so it was you
know George myself our team and Vince
really trying to figure out where to go
and so I would say not having that not
knowing what to do so the very first
thing we're all of the conversations for
any companies who are trying to launch Now
1. you know what is the value proposition
2. what content will go there
3. how are you going to price it
I mean those were the things that we spent the
most time talking about and figuring
that out and making sure that it was
right for our fan base was really what
we spent our time on and again we didn't
have a crystal ball to say this was the
right answer but we made that decision
to say you know 999 was a logical price
point we created chance around it maybe
not quite as popular as the whoo but you
know our fans were chanting 999 and they
understood that the best content that we
created it was a new tier was available
at an affordable price on the WWE
Network so again having the right
proposition was really what we spent our
most time on initially in the first
phase and again it was was not easy it
was a lot of long debates without a
playbook well and

Lauara: one of the things about digital is they get to market
faster than they iterate you guys did by
what I would call the old media world
which is you figure it all out ahead of
time which cost you extra time but you
really haven't iterated it's been 999
the whole time you keep adding more
library content to the to the mix and
more original content but but I think I
would guess that was in the playbook
right when you launched all right
probably it isn't that iterative other
than maybe the type of content you're
making is now more focus based on what the data you're
getting is more data analyst for sure

Michelle:  yeah we've gotten obviously mean that
was one of the probably the other
challenges was being prepared for the
data side yeah of what this brought to
all of us is at WWE's we had one
literally one day the scientist when we launched the WWE Network and now we had
all this data coming in if we fast
forward we now have the team of over 30 data scientists that help us understand
what are the subscribers watching how do
we target them how do we segment them
what how do we recommend other
programming so the data has certainly
changed how we market and how we promote
the network but yes I mean we one of the
things that I think WWE is great about is
consistency in our business strategy
consistency and how we communicate to
our fan base that we feel
until our entire kind of available market who could buy the WWE Network understands
what it is and understands the price point is better to keep it simple

Laura: so Charlotte back to you
can you tell us what the typical day in
the life of a WWE Superstar and what is
the hardest part of becoming a WWE
Superstar typical day in the life and
don't make me cry too sir it's none of
us I want

Charlotte: the superstars are usually on
the road 300 plus days a year
I typically fly out Sam on the raw brand
we have what we have three brands we
have Raw Smackdown at NXT Raw and
Smackdown travel world ride so if you're
on Raw you typically fly out on a Friday
you fly to whatever city is having that
live event you perform Friday in that
city Saturday Sunday and you go live on
Monday and then if you have an
appearance you fly to the appearance on
Tuesday maybe you fly home for those two
days maybe you don't or you fly to that
next live event for instance Raw's and
the UK right now I think Smackdown is
still in Germany so when I leave here
I'll be flying back to Germany but when
you land in the city you typically find
a gym you find a grocery store and then
you go to call time at 5:30 you perform
and then you drive anywhere between 60 and 300 miles to the
next town and you do it all over again
on top of that you're on the phone talking to media
whether you're on Monday or Tuesday you might be waking up
early to do local media news stations
radio stations or conferences like this
I'm honored to be here yesterday we
hosted the nbc/universal upfront where  three of us presented WWE and what we're
all about

the sky's the limit for what we're capable of we even you know I've taken off to film the psych movie last summer so I was off of Smackdown for a month so
at any day you're doing something really and I

Michelle: we don't like them rest

Charlotte: no I
really I don't know we don't want some
rough it's crazy but it's energizing
like now when I go home for a day I'm
like what do I do
I'm bored I don't know I'm bored but you
know my windows small but it's amazing
so really a merciless fifty-two day
weeks a year right now you know a few
weeks off like or unless you're injured
but that's what makes you don't want to
be injured knock on wood but that's
what's so special about the WWE is were
the show goes on whether you're there or not
we're having a live event with two
brands and four different cities and we
go live Monday we go live Tuesday and
then they are in a pay-per-view with the
largest Royal Rumble and Abu Dhabi no
where was it Saudi Arabia be together
last month I mean it's craziness and so
in some of that work

Laura: when you fit in
your workouts because presumably you're
working out every day don't have that
right so for me working out

Michelle: I look at it as part of the job if the fans or the
deputy Universe see me investing in
myself I find that they will invest in
me more so I have a trainer that
followed me on the road not eight as a
follow me on the road but he felt
trapped my workouts and then I send them
what I do that day typically I find a
CrossFit gym
and I have that hour and then I have a
dietician that work for me because to
stay in peak shape 300 days a year is a
struggle that is not natural and then
learning to eat on the road but you find
a routine for me it took about a year to
get used to the travel in the flights
and the wrestling but you know this is
what I want to do so

Laura:  so the hardest part is the travel or ..

Michelle: the speaking in front of you guys I'll go million miles per
hour no I mean it's part of its evolving
so it you know at first I thought you
know oh I'm just a wrestler and then no
I'm more than a wrestler I'm a superstar
and then having the opportunity to grow
with the company and learn you know
about public speaking and then there's
you know movies and outlets it's just
growing yeah I heard the process it's

Laura: you grow with it with your
opportunities absolutely adores that's
super clear the things I'll advocate
Charlotte so that Charlotte was you know

Michelle: all of our talent are incredibly savvy
about the business they want to learn as
Charlotte mentioned she didn't know a
lot about it Charlotte actually reached
out to me what was probably six or seven
months ago October and I give her a ton
of credit saying you know what else can
I do to grow my brand the Charlotte Flair
brand and I give my hats off to her and
I told her that I'm like you know good
for you that was verified by the way you

Charlotte: just don't email Michelle it feels like
I don't know if this is okay but and I
want to be larger than I do what do

Michelle: I need to do and it's the great thing
about our business model knowing that
all of our talent works with us her
question was you know how do I grow my
brand and one of the other things that
we helped Charlotte on is is digital in
social media so in addition to
everything else that our talent do is
they're part of our storyline and part
of engaging with our fan base and
storytelling and we had a great we've
been working very closely with Charlotte
for the past six months on you know what
to share on social media how do you
engage fans more
what does she want her brand to be to be
a role model to girls doing community
outreach you know what community
partners does she want to align herself
with so in her like three minutes of
spare time our talent are also
continuing to tell the story on digital
and social which we know is such an
important part of what we do and
Charlotte has really become a student of
how to be even better at that and we've
seen her number the growing I mean we
gave her some tips and just in the last
couple of months her engagement levels
and followers have grown dramatically
just by you know giving the fans what
else they want to know about Charlotte
as a human being when she's not in the
ring and it's been a great success and
adding to that

Charlotte: that's what's been great about the network we've realized that
our fans really want to know more about
who is Charlotte's so open I mean
lifting that curtain and saying hey I'm
Ashley this is what I do on my off days
you know does your dad train you or what
they want if that's what they want to
know so on the network it's for the
first time the audience gets to know us
as people and that's really unheard of
like I used to guess the question is
wrestling real or fake I'm like no it's
real I got my teeth knocked out last
week but for real I did for real um
so I wasn't going to miss it here today
but that's the challenge with social
media is playing this character that's
larger than life but also saying like no
I'm actually in when I'm home I'm eating
piece of pizza with my niece and nephew
and that's what the audience gravitates
to you know well

Michelle: I think I think that
it's part of solidifying your brand but
also it hyper make sure reach much more
much I really hyper and we've already
seen it it kind of your impact it really
helps you to it becomes the catalyst for
her continued growth for our brand for
Charlotte's brand and again we've
already seen that's the great thing
about digital and social you can see the
results right away
we gave her some advice and overnight her followers
increase the engagement level so again
it just adds another layer for for all
of us to continue the growth

Laura: and that
sort of builds on my second
question for you because when you
started here really WW is a regional
wrestling brand I mean I guess when
Vince started it was early so even when
you got here it was a much smaller
footprint or impact level than it is today
and you've really worked it's really on
your shoulders you've turned it into a
global sort of media and entertainment
super brand past superpower brand so can
you share how you did this and how
public perception of WWE has changed over

Michelle: yes and it's a great story when I
came back to talk to Vince about joining
rejoining WWE in 2009 that was really
one of the questions is that people knew
of WWE but as a brand and being a brand
person you know there were a lot of
misperceptions about the brand and in
2008 the brand had segue to becoming
tv-pg or family friendly and that was
really repositioning the brand and when
Vince when I came to interview with
Vince he told me that and

I said wow you know I did not even know that would be
that's that's a really well kept secret
that we need to change
and so you know we really started on this great journey
and that was really one of the reasons
that I came back to work for Vince was
this great opportunity to educate the marketplace and grow the brand and tell
the story of WWE the scale the storytelling the history the legacy
But people didn't know even in the in the business community
so we started literally on this journey that began in 2009
and I would say was really initially a b2b effort

it was it was conferences like this it was getting
partners like NBC Universal to tell the
story of WWE because again there were a
lot of misperceptions about our brand
they didn't know that we were you know
now number one on YouTube
they didn't understand the social media following
that we were building
they didn't realize the rich history of storytelling
that were like a movie or like a TV show

so we it was a lot of little things that
we've done right ourselves kind of going
out to the marketplace into
decision-makers to conferences like this

and then it was it was really a lot of
marketing on our part about the
characters that we have in the ring the
stories that we're telling
Having John Cena out there doing make-a-wish

having nbc/universal like yesterday at the upfronts telling the advertising
community about WWE all of those things

over the last you know eight or nine
years have added up to a much greater
understanding and awareness of our brand
I think our fans always knew what our
fans have always been there but I don't
know that decision-makers necessarily
knew who we were advertisers which again
we've made tremendous strides on the
advertising front educating them about

who we are and there's no other brand
you with more viewership than the NBA
and regularly more viewership than any
support they're like wow we didn't know
that other than the NFL

so once they understood the power of our brand and
how you could connect with our audience
we've added I mean we have a roster of
200 advertisers now on USA Network and
that was not where we were eight or nine
years ago and

Laura: on advertisers really big
global sponsorships which is really
driving our revenue growth 30% resin
that just goes our global office so
you've actually turned in a sort of
world experience did you sort of hone in
on why it's now globally accepted I
guess yeah

Michelle: I again we've it's taken a
lot of work with a ad agencies
and brands to educate them but again
when they look at the numbers of the
global region when you saw in the video
we're closing in on 1 billion social
media followers around the world so if
you're a brand like Snickers or you're a
brand like Pepsi or coca-cola and you're
looking for targeted engagement but that
also gets you scale and can attach your
brand to that there aren't a lot of
brands out there that can do it on a
global basis so again wwe is pretty easy
to understand even though there's a lot
of nuances to what we do there's a good
guy and there's a bad guy somebody loses

somebody wins it's not like American
football which I love football but I try
to explain it to my friends outside of
the US and they're like I don't get it

we're pretty easy to understand so from
a brand storytelling perspective brands
have found that were great to partner

Laura: well I think this notion that I
think Vince said on the last call when
you put a ring in the middle of the room
one knows what's about to happen

Michelle: but
Riley and Logan you're going to explain
cricket rule conflict resolutions pretty
straight yeah right so if you guys are
going to get in that ring and fight oh
it's four okay fine you know what's
going to happen exactly sure let's go
back to you

Laura: how does Ronda Rousey coming
to WWE change your world

Charlotte: it changes everything
too well to think that when
she was main eventing UFC the first
woman ever to think that women to do
that in the WWE was unheard of and her
interest and our women's division lets
us know that we've made an impact not
only to our audience but to mainstream
superstars or athletes Olympic medalist
and that she wanted to be a part of our
division and I'm you know anything that
brings more eyes on the women in WWE is positive
so to think that Rhonda's
already made a name for herself and
having her be a part of what we do I
mean it just makes it that much more
special makes it that much more real and
to think that this legitimate UFC
fighter when people might not know is
wrestling real or is it fake and then it
the both worlds meet who knows what's
you know okay the way

Michelle: athletic
credential level of WWE it's not just
performance art it's where the badasses
not to go in running around this place
yeah yeah

Charlotte: so when you go when you think
of the WWE Performance Center I am what
you call WWE homegrown talent what I
mean by that is we have this
state-of-the-art training facility slash second part Hollywood backlot
so when I first showed up at NXT I had no idea how to do my makeup
I had no idea how to wrestle
I had no idea how to perform to ask to be a character and
everything that you need to become is available at that performance Center
so when I first started because I

played sports it was easy to run the
ropes and be physical and excel in the
weight room but I was like how am I
going to do my makeup how am
I going to come up with a character
I'm being told that I can't woo
I can't do anything like my dad
yeah you won't so now like I
was music I wear a robe but at first
they were like you can be nothing like
your dad so I'm like what am I doing
here I don't know if that's the only
thing I really know about wrestling so
at the performance center you go six
days a week and there's seven different
rings and an each ring depending on what
class you're in depending you know what
level you're at you have a different
coach and then to work on a character
you have promo class or what you would
call acting class and we have the
availability upstairs on these computers
or computers to watch your match back
and then meet with the trainer's to
excel and then you know hopefully one
day the goal is to make it to the main
roster and the Performance Center now we
have this third brand NXT where you you
actually are on NXT programming now
which is only on the WWE Network
Which makes the WWE Network you know like you said special
with new content and this new shows and then you might see the
future superstars who you see main
streaming on Raw Smackdown or our major
pay-per-views and not most of our talent
are either athletes who or wrestlers
you've trained all over the world on the
independence but for myself I actually
they groomed me from day one having no
experience and that's all available at
our performance center amazing like

Laura: I hope the NXT lets people vote like the
more a player on NXT gets voted the more
likely they were to come into the big
room or in social media  

Michelle: yeah a little media so okay one show we did it was a
reality show we did but then now at the
only beta social media
developing and now I believe it's at
WrestleMania as an example with the
system that Charlotte's referring to we
didn't have that prior to 2010 we would
just kind of you know haphazardly find
talent or talent would find us now this
is you know obviously a process that we
go through and right now on WrestleMania
just this past WrestleMania 70% of the
talent that performed at WrestleMania
came through that system so it's proving
that it's working and that Paul Levesque
Triple A 2 was his brainchild of
creating this developmental system is a
process for us to continue to create
great WWE Superstars so it is absolutely
working for us

questions from the audience before I go to my next question? no

okay okay so let's see back to you so tell us about the 10-year deal with
Kingdom of Saudi Arabia

none of us saw
that comment no it is Charlotte going to
get to be on stage in Saudi Arabia in
the next decade

Michelle: I certainly hope so have the author only hope so and that would
change the world right there I hope so I
mean idea enough to do in one lifetime I
know in Saudi Arabia model
yeah it is on our roadmap put it that way
yeah so it's for those of you who honor
where we announced about a month and a
half ago a deal with the general Sports
Authority of Saudi Arabia a 10-year deal
to bring WWE to the Middle East to that
region and most of us are very familiar
with vision 2030 which is the crown
prince's plan to have their economy not
so reliant on oil and entertainment is
one of the things that were that they
were looking at so now

I know Laura would grill us five years ago
why are you guys doing the social media thing is it ever
going to pay off like where's the money
yeah I'm like I love to tell her all
right here it is Laura here

so in the Middle East we rely and we had
long-standing partners with OSN and MBC
on television but our real fan base in
the Middle East was really on digital
and social on Saudi Arabia being one of
the biggest markets so as the general
Sports Authority of Saudi Arabia was
saying what do we want to bring to Saudi
Arabia to open up the world
ww was on the top of the list which is
really interesting based on our
fellowship so it's a 10-year agreement
were obviously very excited about it we
just did our first event there and
Sold out a soccer stadium which was you know
over 40 50 thousand in attendance it was
an amazing success we happen to do it
three weeks right after WrestleMania so
there the you know the challenges around
pulling off something of that scale
there's it's amazing what WWE can do
It was available in the region on free
television and then outside of the US
yes it will on the WWE Network and
We saw new subscribers come in specifically
to see this the greatest Royal Rumble in
Saudi Arabia so great success for us
certainly on the on the female front you
know we obviously have to be respectful
of the culture there
I'll be making a
trip there myself in a month or so to
continue our discussion our partnership
but we do believe that you can sit on
the sidelines of things like that or you
can hopefully be part of the change so
absolutely we have conversations with
them about female performers at some
point in the future while still
respecting their culture so we do hope

to see that compared to your costume for
that that is going to be one heck of a
line to walk you Marilyn yes yeah you're
her rest and cost you up yet
okay so I'm just going to do one more
question I'm a director should
so where she goes so what goal have not
haven't you reached at WWE yet we still
want to get done
I want to main event WrestleMania I
thought you are going to do not a
monitor that I thought I when I was in
the Silverado main event was you versus
not for WrestleMania women have not Mena
been Delacorte I did yeah that just
think yeah when I first started
wrestling my dad told me that a woman
would never main event a pay-per-view
and it wasn't my dad I mean trying to
encourage me you know work really hard
and these things will happen but now the
women have gone on to main event raw
Smackdown I was in the first-ever Hell
in a Cell main evented that pay-per-view
which every man in the company probably
said that would never happen and then we
actually sold a show at WrestleMania 32
in front of a hundred and one thousand
people at AT&T Stadium and I personally
think Oscar and I had the best matches
WrestleMania and this is my favorite
last meet or this year but on know I
want to main event WrestleMania and I
think with Ronda star power and how the
women are ever evolving and we know
since we're no longer divas and we're
superstars that'll happen did you see it
in the data do you see them over the top
rather than doing what's the viewing man
we want to see it from Dan over the top
we see it and when you're television
when we look at our minute by minute
ratings and Ron Smackdown that's really
how this all started is the women's
matches as we were developing the our
great athletes and great entertainers
all of our viewers wanted to see more of
the women's matches so we would look at
the ratings the minute-by-minute rating
and you would see them go up when the
women were performing so again the haida
is there on all of the digital data a
lot of women are watching and following
our product but it's men and women they
both you know it's they both enjoy what
the women are well I think that is the
point that women will all watch the
women and some men will watch but the
other won't watch the men yeah you end
up with bigger and by the way I like
doctor like ten people on line waiting
my hour to buy my stuff and every man
said that he prefers the women's stuff
and every girlfriend especially if
something is approved like if you went
back and watch we were in the first
women's Royal Rumble this past year and
a lot of the guys were like wow the
women's match was better than the men's
match because it's the first ever so if
we don't I guess over perform or over
deliver it's like well we only have a
one shot in a male-dominated world
there's only so many women in this
company and that's and they keep
deliberate we will and we think
delivering okay so here's what happens
next they have an extra 20 minutes but
we can't stay in this room
so we or anyone in this room is invited
to a room at the far end it's our own
conference room and for 20 minutes they
can answer questions one-on-one you can
take pictures with the Magnificent duo
here okay fair enough and we're just
going to go to a room directly across at
the far end for 20 minutes you for
having this room thank you

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