Sunday, December 13, 2015

Model says WWE Network at 9.99 should have 1.1M in subs; it does.

WWE Statistics

STARTENDATTENDANCE EVENTS PPV BUYS RAW RATING PPV REV
1/1/2014
12/31/2014
1,931,000
318
2,292,000
3.4
45.2
1/1/2013
12/31/2013
1,924,100
321
3,838,000
3.4
82.5
1/1/2012
12/31/2012
1,854,100
314
4,023,000
3.3
83.6
1/1/2011
12/31/2011
1,976,500
321
3,842,100
3.6
78.3
1/1/2010
12/31/2010
2,155,700
327
3,631,100
3.5
70.2
1/1/2009
12/31/2009
2,383,800
342
4,490,200
3.7
80.0
1/1/2008
12/31/2008
2,203,300
319
5,034,400
3.4
91.4
1/1/2007
12/31/2007
2,115,300
308
5,200,800
3.7
94.3
5/1/2006
12/31/2006
1,312,180
246
3,287,300
3.9
53.4
5/1/2005
4/30/2006
1,713,840
300
6,241,100
4.0
94.8
5/1/2004
4/30/2005
1,616,875
325
5,280,800
3.7
85.5
5/1/2003
4/30/2004
1,646,974
329
5,604,000
3.8
95.3
5/1/2002
4/30/2003
1,815,177
327
5,378,100
3.7
91.1
5/1/2001
4/30/2002
2,032,754
237
7,135,464
4.6
112.0
5/1/2000
4/30/2001
2,449,800
212
8,010,400
5.0
128.2
5/1/1999
4/30/2000
2,485,100
206
6,884,600
6.2
106.4
5/1/1998
4/30/1999
2,273,701
199
5,365,100
5.0
81.0
5/1/1997
4/30/1998
1,576,112
218
2,936,100
3.1

5/1/1996
4/30/1997
1,060,740
199
2,252,200
2.4

5/1/1995
4/30/1996
931,954
247
2,831,700
3.0

5/1/1994
4/30/1995
1,163,259
347
1,868,900
3.0

WWE Attendance per Event



Average Revenue per PPV Buy


Essentially, WWE was getting about half of the PPV revenue prior to the WWE Network launch.

From a monthly basis, WWE PPVs stats were:

STARTRATINGPRICE AVG MONTHLY
1/1/2013
3.4
$42.99
5,994
319,833
1/1/2012
3.3
$41.56
5,905
335,250
1/1/2011
3.6
$40.76
6,157
320,175
1/1/2010
3.5
$38.67
6,592
302,592
1/1/2009
3.7
$35.63
6,970
374,183
1/1/2008
3.4
$36.31
6,907
419,533
1/1/2007
3.7
$36.26
6,868
433,400
5/1/2006
3.9
$32.49
5,334
410,913
5/1/2005
4.0
$30.38
5,713
520,092
5/1/2004
3.7
$32.38
4,975
440,067
5/1/2003
3.8
$34.01
5,006
467,000
5/1/2002
3.7
$33.88
5,551
448,175
5/1/2001
4.6
$31.39
8,577
594,622
5/1/2000
5.0
$32.01
11,556
667,533
5/1/1999
6.2
$30.91
12,064
573,717
5/1/1998
5.0
$30.20
11,426
447,092

If we look at these variables, we can regress on Rating, ln(price), avg attendance and estimate average monthly PPV buys.

2015 Stats
Rating = 3.3 (first 9 months of 2015)
ln(Price) = ln($9.99) = 2.30
Avg Attendance = 5,770 (first 10 months of 2015)
Estimated Monthly PPV Buys at $9.99 = 1,057,840

Actual average paid subscribers for WWE Network in 2015? 1,106,000.
Error? -4.3%.

The concept of 3M to 4M monthly paid subscribers for WWE Network seems very difficult without a huge increase in the event attendance and Raw ratings.

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