Michelle Wilson & Charlotte Flair at Needham Fireside Chat 5/15/18

Michelle Wilson & Charlotte Flair at Needham Fireside Chat 5/15/18

we are being seen all over the world

unmatched in fan size or their

dedication

[Music]

WWE is the number one were still on

YouTube downtown subsidy game night

playing dodgeball

this is mismatched challenge on Facebook

watch is gonna be sweet WWE instead a

major topic in all forms of social media

reppin worldwide

[Music]

[Applause]

[Music]

52 weeks a year no offseason guaranteed

we are everywhere all the time

WWE has the most powerful Johnny

the only generate any total divas they

had total Bella's today

the family my wife is Maurice she is the

missus yet miz and miz's let's

yabba-dabba-doo bitch

notice all pass

[Music]

oh you should definitely tell by the

network WWE Network

[Music]

every flaw I pay for you with 20 pretzel

mania WWE is all about three miles of

sensation don't be a bully we made a

commitment from huppin's many heads in

their families together we can only kick

cancers butt

Make A Wish granter wish every 17

minutes take what imagine if it takes

muscle

[Music]

I went out there man and I just got

caught up the energy in this place

Rumble evil everywhere and really

Vickers satisfies

[Music]

I've been all of the incredible

showmanship and athleticism it is live

theater

[Music]

[Music]

[Applause]

[Music]

Michelle Wilson joined WWE in 2009 and has served as the chief revenue and marketing officer as well as well as the EVP of marketing

in February of 18 she was named co-president and director of WWE

prior to WWE Michelle was the chief marketing officer of the United States Tennis Association and prior to that she oversaw all marketing efforts for the launch of the XFL football league and partnership a partnership between WWE and NBC

prior to that michelle held positions at the NBA in Nabisco and she graduated from the University of Pennsylvania and holds an MBA from Harvard Business School

Ashley Flair performs for the SmackDown brand under the name Charlotte Flair

she's a second-generation professional wrestler as the daughter two-time Hall of Famer Ric Flair that you're sick of that shadow

if the energy

she appeared with her father in World Championship Wrestling and in 2012 she

began training with a WWE viewing with WWE's developmental brand called “next”

her rise to the top was rapid and by 2014 she won the NXT Women's Championship she was promoted to the main roster in 15 and 16 she was crowned as the first WWE Women's Champion

Okay today she's been a six-time champ do impressive

I'm gonna go to questions and I'll try to finish you know can I headlock exactly okay so um

when I think about I mean what compose when you read your resume enjoyed it's actually first first first for a few of like 17th birth and there's a woman who

loves breaking glass and I like one

first but you like out to 12 first and

you're like well we're in a

male-dominated world so I want to prove

that women are taking over which is okay

so let me um let me ask you the first

question and let's start with your pass

the WWE

what led you to career in sports

entertainment and how much influence has

your father had so I was telling them

before I started talking usually when

I'm on stage I whoo

so in the back of my

mind I'm going woo because it's kind of

what I do when I didn't know what I'm

public speaking

when you talk to someone who has a parent who's excelled at something that they're very passionate about you would think that their children want to follow in their footsteps

however I never thought that WWE would be in my future I grew up playing sports I ended up playing Division one volleyball at Appalachian State and then graduated from NC State

but it was my two brothers who wanted to be professional wrestlers

my little brother Reed growing up I mean whenever he was home he was playing whatever

pay-per-view was happening Monday night nitro for my dad was the part of WCW and then when WWF which is now WWE he would never miss a show and just grew up

wanting and idolizing my father which if you know who my father is the two-time Hall of Famer in 16 times world heavyweight champion Ric Flair that's some big shoes to fill

so in 2012 I'd already graduated college and I was just personal training

I was kind of lost I didn't know what my future held

but I was in Miami for the Hall of Fame and I was sitting with my little brother Reed

and my dad and a producer his name is Johnny Laurinaitis and my brother was suffering from addiction and I spent my entire 20s trying to save his life

so in 2012 when I was sitting there with him obviously the dinner was about how could we get Reid into WWE - he passed you know there's wellness how could he just get out of the you know funk that he was in and continue this path of being you know a generational wrestler

so Johnny Laurinaitis went to me and was like why aren't you doing this and I was like let me mean like I never grew up wanting to be famous I never you know I loved my dad I loved

going to his shows I was his biggest  cheerleader but when I saw the women that's not how I pictured myself I mean if you were to ask me six years ago would I be sitting in front of you guys

talking about the WWE and wanting to be the face of this company as a female I would said no way I was scared of my own shadow so I said well you know what maybe I don't know why I mean I know I'm athletic

I play Division one volleyball I was a cheerleader

I was a gymnast I played basketball soccer diving even Riverdance

(um even if you guys know what that is and I will not show you what that is no)

and I'm pretty sure my mom made me play the piano in middle school but I just

have sports were my thing so I said to myself if I can get into the program of

which is called NXT our developmental system maybe if they sign me that would

encourage my brother to stay clean and three months later I showed up to Tampa

not knowing anything about the business

now mind you my father is Ric Flair and into this industry he means everything I mean he embodies professional wrestling and I didn't know the lingo I didn't know that there was a subculture

I knew nothing all

I knew was John Cena made wishes come true

my dad had the best music ever

so I get there in July in 2012 and before my little brother ever got to see me wrestle he overdosed and passed away

So I told myself that I would continue his dream

so has nothing to do with my dad or continuing the Flair legacy

I thanked my brother for opening the doors

to a world that I had no idea I wanted to be a part of and if it wasn't for his dream I would not be sitting here today

in front of you guys and like I said I'm a first for a lot of things and

I will continue to continue my brother's legacy

while continuing the Flair legacy I love

you dad but it's all about my little

brother reads so he said your life she

saved my life yeah it's fine you spend

so I thought you know how do I say

there's life how do I save his life and

then ultimately he ended up saving mine

Laura: life's funny that way it is

Q: so Michelle

first over the top media company's first

traditional media company transition

linear TV to over-the-top

thinking about your path to pivoting to

over-the-top how hard was it and what

were the biggest challenge in making the

shift from linear to over-the-top yeah

talk about 2012 I think it was an your

start of your career at WWE

Michelle: and Charlotte's clearly accomplished tremendous things in those six years

interestingly we were on it was probably

about 2012 when I came on board in 2009

one of my responsibilities that Vince

gave me was running our infamous

pay-per-view business and looks like

Charlotte I came from the NBA I came

from the world of tennis where the

vernacular even a business model of

pay-per-view didn't exist so of course

when I was given the responsibility to

run pay-per-view I'm like what is

pay-per-view I don't even

and how it works and so the very first

pay-per-view I ordered was Royal Rumble

in 2009 and I said well people pay you

know fifty five sixty dollars for this

and it's almost was almost a good thing

that I didn't have too much knowledge

about what the traditional business

model was for WWE so one of the things I

would constantly ask Vince is you know

this is the most valuable WWE content

happens on this pay-per-view platform

and yet it's priced you know relatively

expensively and again we're still in

business with our partners and we love

them but as a consumer you know ordering

on a remote and kind of the whole

experience I was like well how many of

our fans are really watching

pay-per-view is our best content wasn't

getting out there so really started this

journey in 2012 of George Barrios CFO and

whose co-president with me of us really

challenging and asking Vince you know

what what do we need to be doing what's

kind of the next level for us and the

natural progress of the natural course

was let's launch a Network like everybody else has let's launch a

traditional linear ad supported network

and that was really the journey that we

went on the hard part was really the

research and really digging deeper

beyond kind of the traditional path

which I think Vince has been notorious

for not just doing the traditional but

really looking at the future and what

what was lying ahead and so we did a lot of research and what the research told us was that while a traditional ad-supported network might be logical our WWE fans at the time we're consuming five times as much content on digital platforms they were on YouTube they were

Netflix subscribers there were Hulu subscribers and in 2012 that was pretty unheard of but they were five times more likely to be consuming content that way

so for us it was light bulb went off it

was like well if that's the future maybe

that's the path that we should be going

down now the difficult part of it your

question being what was difficult

everything was difficult!

there was literally you know there was no playbook for what we were doing other

than Netflix and Hulu which were video companies that started in that business

they weren't transforming a legacy pay-per-view business they weren't in

the linear television business so for us

we were really going into unchartered

territory there were there were no other

companies we could really look at and

say hey this is how they did it this is

who they partnered with this is what

you're going to have to be prepared for

there was none of that so it was you

know George myself our team and Vince

really trying to figure out where to go

and so I would say not having that not

knowing what to do so the very first

thing we're all of the conversations for

any companies who are trying to launch Now

1. you know what is the value proposition

2. what content will go there

3. how are you going to price it

I mean those were the things that we spent the

most time talking about and figuring

that out and making sure that it was

right for our fan base was really what

we spent our time on and again we didn't

have a crystal ball to say this was the

right answer but we made that decision

to say you know 999 was a logical price

point we created chance around it maybe

not quite as popular as the whoo but you

know our fans were chanting 999 and they

understood that the best content that we

created it was a new tier was available

at an affordable price on the WWE

Network so again having the right

proposition was really what we spent our

most time on initially in the first

phase and again it was was not easy it

was a lot of long debates without a

playbook well and

Lauara: one of the things about digital is they get to market

faster than they iterate you guys did by

what I would call the old media world

which is you figure it all out ahead of

time which cost you extra time but you

really haven't iterated it's been 999

the whole time you keep adding more

library content to the to the mix and

more original content but but I think I

would guess that was in the playbook

right when you launched all right

probably it isn't that iterative other

than maybe the type of content you're

making is now more focus based on what the data you're

getting is more data analyst for sure

Michelle:  yeah we've gotten obviously mean that

was one of the probably the other

challenges was being prepared for the

data side yeah of what this brought to

all of us is at WWE's we had one

literally one day the scientist when we launched the WWE Network and now we had

all this data coming in if we fast

forward we now have the team of over 30 data scientists that help us understand

what are the subscribers watching how do

we target them how do we segment them

what how do we recommend other

programming so the data has certainly

changed how we market and how we promote

the network but yes I mean we one of the

things that I think WWE is great about is

consistency in our business strategy

consistency and how we communicate to

our fan base that we feel

until our entire kind of available market who could buy the WWE Network understands

what it is and understands the price point is better to keep it simple

Laura: so Charlotte back to you

can you tell us what the typical day in

the life of a WWE Superstar and what is

the hardest part of becoming a WWE

Superstar typical day in the life and

don't make me cry too sir it's none of

us I want

Charlotte: the superstars are usually on

the road 300 plus days a year

I typically fly out Sam on the raw brand

we have what we have three brands we

have Raw Smackdown at NXT Raw and

Smackdown travel world ride so if you're

on Raw you typically fly out on a Friday

you fly to whatever city is having that

live event you perform Friday in that

city Saturday Sunday and you go live on

Monday and then if you have an

appearance you fly to the appearance on

Tuesday maybe you fly home for those two

days maybe you don't or you fly to that

next live event for instance Raw's and

the UK right now I think Smackdown is

still in Germany so when I leave here

I'll be flying back to Germany but when

you land in the city you typically find

a gym you find a grocery store and then

you go to call time at 5:30 you perform

and then you drive anywhere between 60 and 300 miles to the

next town and you do it all over again

on top of that you're on the phone talking to media

whether you're on Monday or Tuesday you might be waking up

early to do local media news stations

radio stations or conferences like this

I'm honored to be here yesterday we

hosted the nbc/universal upfront where  three of us presented WWE and what we're

all about

the sky's the limit for what we're capable of we even you know I've taken off to film the psych movie last summer so I was off of Smackdown for a month so

at any day you're doing something really and I

Michelle: we don't like them rest

Charlotte: no I

really I don't know we don't want some

rough it's crazy but it's energizing

like now when I go home for a day I'm

like what do I do

I'm bored I don't know I'm bored but you

know my windows small but it's amazing

so really a merciless fifty-two day

weeks a year right now you know a few

weeks off like or unless you're injured

but that's what makes you don't want to

be injured knock on wood but that's

what's so special about the WWE is were

the show goes on whether you're there or not

we're having a live event with two

brands and four different cities and we

go live Monday we go live Tuesday and

then they are in a pay-per-view with the

largest Royal Rumble and Abu Dhabi no

where was it Saudi Arabia be together

last month I mean it's craziness and so

in some of that work

Laura: when you fit in

your workouts because presumably you're

working out every day don't have that

right so for me working out

Michelle: I look at it as part of the job if the fans or the

deputy Universe see me investing in

myself I find that they will invest in

me more so I have a trainer that

followed me on the road not eight as a

follow me on the road but he felt

trapped my workouts and then I send them

what I do that day typically I find a

CrossFit gym

and I have that hour and then I have a

dietician that work for me because to

stay in peak shape 300 days a year is a

struggle that is not natural and then

learning to eat on the road but you find

a routine for me it took about a year to

get used to the travel in the flights

and the wrestling but you know this is

what I want to do so

Laura:  so the hardest part is the travel or ..

Michelle: the speaking in front of you guys I'll go million miles per

hour no I mean it's part of its evolving

so it you know at first I thought you

know oh I'm just a wrestler and then no

I'm more than a wrestler I'm a superstar

and then having the opportunity to grow

with the company and learn you know

about public speaking and then there's

you know movies and outlets it's just

growing yeah I heard the process it's

where

Laura: you grow with it with your

opportunities absolutely adores that's

super clear the things I'll advocate

Charlotte so that Charlotte was you know

Michelle: all of our talent are incredibly savvy

about the business they want to learn as

Charlotte mentioned she didn't know a

lot about it Charlotte actually reached

out to me what was probably six or seven

months ago October and I give her a ton

of credit saying you know what else can

I do to grow my brand the Charlotte Flair

brand and I give my hats off to her and

I told her that I'm like you know good

for you that was verified by the way you

Charlotte: just don't email Michelle it feels like

I don't know if this is okay but and I

want to be larger than I do what do

Michelle: I need to do and it's the great thing

about our business model knowing that

all of our talent works with us her

question was you know how do I grow my

brand and one of the other things that

we helped Charlotte on is is digital in

social media so in addition to

everything else that our talent do is

they're part of our storyline and part

of engaging with our fan base and

storytelling and we had a great we've

been working very closely with Charlotte

for the past six months on you know what

to share on social media how do you

engage fans more

what does she want her brand to be to be

a role model to girls doing community

outreach you know what community

partners does she want to align herself

with so in her like three minutes of

spare time our talent are also

continuing to tell the story on digital

and social which we know is such an

important part of what we do and

Charlotte has really become a student of

how to be even better at that and we've

seen her number the growing I mean we

gave her some tips and just in the last

couple of months her engagement levels

and followers have grown dramatically

just by you know giving the fans what

else they want to know about Charlotte

as a human being when she's not in the

ring and it's been a great success and

adding to that

Charlotte: that's what's been great about the network we've realized that

our fans really want to know more about

who is Charlotte's so open I mean

lifting that curtain and saying hey I'm

Ashley this is what I do on my off days

you know does your dad train you or what

they want if that's what they want to

know so on the network it's for the

first time the audience gets to know us

as people and that's really unheard of

like I used to guess the question is

wrestling real or fake I'm like no it's

real I got my teeth knocked out last

week but for real I did for real um

so I wasn't going to miss it here today

but that's the challenge with social

media is playing this character that's

larger than life but also saying like no

I'm actually in when I'm home I'm eating

piece of pizza with my niece and nephew

and that's what the audience gravitates

to you know well

Michelle: I think I think that

it's part of solidifying your brand but

also it hyper make sure reach much more

much I really hyper and we've already

seen it it kind of your impact it really

helps you to it becomes the catalyst for

her continued growth for our brand for

Charlotte's brand and again we've

already seen that's the great thing

about digital and social you can see the

results right away

we gave her some advice and overnight her followers

increase the engagement level so again

it just adds another layer for for all

of us to continue the growth

Laura: and that

sort of builds on my second

question for you because when you

started here really WW is a regional

wrestling brand I mean I guess when

Vince started it was early so even when

you got here it was a much smaller

footprint or impact level than it is today

and you've really worked it's really on

your shoulders you've turned it into a

global sort of media and entertainment

super brand past superpower brand so can

you share how you did this and how

public perception of WWE has changed over

time

Michelle: yes and it's a great story when I

came back to talk to Vince about joining

rejoining WWE in 2009 that was really

one of the questions is that people knew

of WWE but as a brand and being a brand

person you know there were a lot of

misperceptions about the brand and in

2008 the brand had segue to becoming

tv-pg or family friendly and that was

really repositioning the brand and when

Vince when I came to interview with

Vince he told me that and

I said wow you know I did not even know that would be

that's that's a really well kept secret

that we need to change

and so you know we really started on this great journey

and that was really one of the reasons

that I came back to work for Vince was

this great opportunity to educate the marketplace and grow the brand and tell

the story of WWE the scale the storytelling the history the legacy

But people didn't know even in the in the business community

so we started literally on this journey that began in 2009

and I would say was really initially a b2b effort

it was it was conferences like this it was getting

partners like NBC Universal to tell the

story of WWE because again there were a

lot of misperceptions about our brand

they didn't know that we were you know

now number one on YouTube

they didn't understand the social media following

that we were building

they didn't realize the rich history of storytelling

that were like a movie or like a TV show

so we it was a lot of little things that

we've done right ourselves kind of going

out to the marketplace into

decision-makers to conferences like this

and then it was it was really a lot of

marketing on our part about the

characters that we have in the ring the

stories that we're telling

Having John Cena out there doing make-a-wish

having nbc/universal like yesterday at the upfronts telling the advertising

community about WWE all of those things

over the last you know eight or nine

years have added up to a much greater

understanding and awareness of our brand

I think our fans always knew what our

fans have always been there but I don't

know that decision-makers necessarily

knew who we were advertisers which again

we've made tremendous strides on the

advertising front educating them about

who we are and there's no other brand

you with more viewership than the NBA

and regularly more viewership than any

support they're like wow we didn't know

that other than the NFL

so once they understood the power of our brand and

how you could connect with our audience

we've added I mean we have a roster of

200 advertisers now on USA Network and

that was not where we were eight or nine

years ago and

Laura: on advertisers really big

global sponsorships which is really

driving our revenue growth 30% resin

that just goes our global office so

you've actually turned in a sort of

world experience did you sort of hone in

on why it's now globally accepted I

guess yeah

Michelle: I again we've it's taken a

lot of work with a ad agencies

and brands to educate them but again

when they look at the numbers of the

global region when you saw in the video

we're closing in on 1 billion social

media followers around the world so if

you're a brand like Snickers or you're a

brand like Pepsi or coca-cola and you're

looking for targeted engagement but that

also gets you scale and can attach your

brand to that there aren't a lot of

brands out there that can do it on a

global basis so again wwe is pretty easy

to understand even though there's a lot

of nuances to what we do there's a good

guy and there's a bad guy somebody loses

somebody wins it's not like American

football which I love football but I try

to explain it to my friends outside of

the US and they're like I don't get it

we're pretty easy to understand so from

a brand storytelling perspective brands

have found that were great to partner

with

Laura: well I think this notion that I

think Vince said on the last call when

you put a ring in the middle of the room

one knows what's about to happen

Michelle: but

Riley and Logan you're going to explain

cricket rule conflict resolutions pretty

straight yeah right so if you guys are

going to get in that ring and fight oh

it's four okay fine you know what's

going to happen exactly sure let's go

back to you

Laura: how does Ronda Rousey coming

to WWE change your world

Charlotte: it changes everything

too well to think that when

she was main eventing UFC the first

woman ever to think that women to do

that in the WWE was unheard of and her

interest and our women's division lets

us know that we've made an impact not

only to our audience but to mainstream

superstars or athletes Olympic medalist

and that she wanted to be a part of our

division and I'm you know anything that

brings more eyes on the women in WWE is positive

so to think that Rhonda's

already made a name for herself and

having her be a part of what we do I

mean it just makes it that much more

special makes it that much more real and

to think that this legitimate UFC

fighter when people might not know is

wrestling real or is it fake and then it

the both worlds meet who knows what's

you know okay the way

Michelle: athletic

credential level of WWE it's not just

performance art it's where the badasses

not to go in running around this place

yeah yeah

Charlotte: so when you go when you think

of the WWE Performance Center I am what

you call WWE homegrown talent what I

mean by that is we have this

state-of-the-art training facility slash second part Hollywood backlot

so when I first showed up at NXT I had no idea how to do my makeup

I had no idea how to wrestle

I had no idea how to perform to ask to be a character and

everything that you need to become is available at that performance Center

so when I first started because I

played sports it was easy to run the

ropes and be physical and excel in the

weight room but I was like how am I

going to do my makeup how am

I going to come up with a character

I'm being told that I can't woo

I can't do anything like my dad

yeah you won't so now like I

was music I wear a robe but at first

they were like you can be nothing like

your dad so I'm like what am I doing

here I don't know if that's the only

thing I really know about wrestling so

at the performance center you go six

days a week and there's seven different

rings and an each ring depending on what

class you're in depending you know what

level you're at you have a different

coach and then to work on a character

you have promo class or what you would

call acting class and we have the

availability upstairs on these computers

or computers to watch your match back

and then meet with the trainer's to

excel and then you know hopefully one

day the goal is to make it to the main

roster and the Performance Center now we

have this third brand NXT where you you

actually are on NXT programming now

which is only on the WWE Network

Which makes the WWE Network you know like you said special

with new content and this new shows and then you might see the

future superstars who you see main

streaming on Raw Smackdown or our major

pay-per-views and not most of our talent

are either athletes who or wrestlers

you've trained all over the world on the

independence but for myself I actually

they groomed me from day one having no

experience and that's all available at

our performance center amazing like

Laura: I hope the NXT lets people vote like the

more a player on NXT gets voted the more

likely they were to come into the big

room or in social media  

Michelle: yeah a little media so okay one show we did it was a

reality show we did but then now at the

only beta social media

developing and now I believe it's at

WrestleMania as an example with the

system that Charlotte's referring to we

didn't have that prior to 2010 we would

just kind of you know haphazardly find

talent or talent would find us now this

is you know obviously a process that we

go through and right now on WrestleMania

just this past WrestleMania 70% of the

talent that performed at WrestleMania

came through that system so it's proving

that it's working and that Paul Levesque

Triple A 2 was his brainchild of

creating this developmental system is a

process for us to continue to create

great WWE Superstars so it is absolutely

working for us

questions from the audience before I go to my next question? no

okay okay so let's see back to you so tell us about the 10-year deal with

Kingdom of Saudi Arabia

none of us saw

that comment no it is Charlotte going to

get to be on stage in Saudi Arabia in

the next decade

Michelle: I certainly hope so have the author only hope so and that would

change the world right there I hope so I

mean idea enough to do in one lifetime I

know in Saudi Arabia model

yeah it is on our roadmap put it that way

yeah so it's for those of you who honor

where we announced about a month and a

half ago a deal with the general Sports

Authority of Saudi Arabia a 10-year deal

to bring WWE to the Middle East to that

region and most of us are very familiar

with vision 2030 which is the crown

prince's plan to have their economy not

so reliant on oil and entertainment is

one of the things that were that they

were looking at so now

I know Laura would grill us five years ago

why are you guys doing the social media thing is it ever

going to pay off like where's the money

yeah I'm like I love to tell her all

right here it is Laura here

so in the Middle East we rely and we had

long-standing partners with OSN and MBC

on television but our real fan base in

the Middle East was really on digital

and social on Saudi Arabia being one of

the biggest markets so as the general

Sports Authority of Saudi Arabia was

saying what do we want to bring to Saudi

Arabia to open up the world

ww was on the top of the list which is

really interesting based on our

fellowship so it's a 10-year agreement

were obviously very excited about it we

just did our first event there and

Sold out a soccer stadium which was you know

over 40 50 thousand in attendance it was

an amazing success we happen to do it

three weeks right after WrestleMania so

there the you know the challenges around

pulling off something of that scale

there's it's amazing what WWE can do

It was available in the region on free

television and then outside of the US

yes it will on the WWE Network and

We saw new subscribers come in specifically

to see this the greatest Royal Rumble in

Saudi Arabia so great success for us

certainly on the on the female front you

know we obviously have to be respectful

of the culture there

I'll be making a

trip there myself in a month or so to

continue our discussion our partnership

but we do believe that you can sit on

the sidelines of things like that or you

can hopefully be part of the change so

absolutely we have conversations with

them about female performers at some

point in the future while still

respecting their culture so we do hope

to see that compared to your costume for

that that is going to be one heck of a

line to walk you Marilyn yes yeah you're

her rest and cost you up yet

okay so I'm just going to do one more

question I'm a director should

so where she goes so what goal have not

haven't you reached at WWE yet we still

want to get done

I want to main event WrestleMania I

thought you are going to do not a

monitor that I thought I when I was in

the Silverado main event was you versus

not for WrestleMania women have not Mena

been Delacorte I did yeah that just

think yeah when I first started

wrestling my dad told me that a woman

would never main event a pay-per-view

and it wasn't my dad I mean trying to

encourage me you know work really hard

and these things will happen but now the

women have gone on to main event raw

Smackdown I was in the first-ever Hell

in a Cell main evented that pay-per-view

which every man in the company probably

said that would never happen and then we

actually sold a show at WrestleMania 32

in front of a hundred and one thousand

people at AT&T Stadium and I personally

think Oscar and I had the best matches

WrestleMania and this is my favorite

last meet or this year but on know I

want to main event WrestleMania and I

think with Ronda star power and how the

women are ever evolving and we know

since we're no longer divas and we're

superstars that'll happen did you see it

in the data do you see them over the top

rather than doing what's the viewing man

we want to see it from Dan over the top

we see it and when you're television

when we look at our minute by minute

ratings and Ron Smackdown that's really

how this all started is the women's

matches as we were developing the our

great athletes and great entertainers

all of our viewers wanted to see more of

the women's matches so we would look at

the ratings the minute-by-minute rating

and you would see them go up when the

women were performing so again the haida

is there on all of the digital data a

lot of women are watching and following

our product but it's men and women they

both you know it's they both enjoy what

the women are well I think that is the

point that women will all watch the

women and some men will watch but the

other won't watch the men yeah you end

up with bigger and by the way I like

doctor like ten people on line waiting

my hour to buy my stuff and every man

said that he prefers the women's stuff

and every girlfriend especially if

something is approved like if you went

back and watch we were in the first

women's Royal Rumble this past year and

a lot of the guys were like wow the

women's match was better than the men's

match because it's the first ever so if

we don't I guess over perform or over

deliver it's like well we only have a

one shot in a male-dominated world

there's only so many women in this

company and that's and they keep

deliberate we will and we think

delivering okay so here's what happens

next they have an extra 20 minutes but

we can't stay in this room

so we or anyone in this room is invited

to a room at the far end it's our own

conference room and for 20 minutes they

can answer questions one-on-one you can

take pictures with the Magnificent duo

here okay fair enough and we're just

going to go to a room directly across at

the far end for 20 minutes you for

having this room thank you