Who watches WWE programming?WWE is watched by 15 million fans each week in the United State alone. Our diverse audience spans generations of fans. Approximately 35% of WWE's audience is female and 24% are under the age of 18.
You can also look at the June 2014 Investors Presentation (page 16) which breaks out the age demographics as 21% (2-17), 23% (18-34), 21% (35-49) and 35% (50+).
It is important to note that this uses a very "loose" definition of WWE viewer. As discussed in the 8/19/2013 WON which noted that while Variety touted WWE's "20 million people watched WWE's five show!" claim, they didn't really explain things like:
a) It counted all shows (and replays) with Total Divas airing 17 that week
b) It counted everyone who watched at least "six minutes" of the show
c) It's not a "all-time record" (Hogan/Andre had 33 million viewers in 1988, Attitude Era had more viewers)
Additionally, last year Scarsborough published their demographic findings on Boxing, UFC and WWE fans over at the Sports Business Journal:
That has a good breakdown by age, gender and education level. The numbers generally match WWE's findings (not the silliness with the "number of households with WWE affinity" but otherwise the gender/age splits.) I recommend checking that out. Additionally, Dave wrote about it in the Observer in the 5/6/13 WON issue.